Voting History grid
This is the area where the State data as to a voter's 'history of participation' is viewed. The Voting History grid shows graphically how many times the voter has voted in each of the last ten years separate elections. The columns represent years, with the most current year in your data on the left. The rows represent types of elections like, 'Municipal' 'General', 'Presidential'. Holding your cursor over one of the 'lights' on the grid causes a pop out to appear with the election's type and year, like 'General 1996'. It is very easy to see, in just a second, the patterns in a voter's history.
At the bottom of the Voting History grid is a summary of vote count, election participation percent, and year participation percent for the voter. Clicking on that summary causes the Instant Access feature to toggle through searching by one of those statistics.
MrDistrict includes several ways to use the information. One example, is when sending a mailing. If the user has created a group definition and decides to send a postal mailing to the members of that group, then the statistics of the Voting History data could easily be used to filter up the members of that group who have voted in at least X% of either the elections or years that they were eligible to vote in. This can 'whittle' a large group down while increasing the chance that the recipient will be someone who will actually be voting in the next election.
A second example, is in the creation of complex groups, as in, a group composed of
voters newly registered in the last two years
+ voters who voted in the last Presidential Election
+ voters who have voted in at least 60% of the elections they were eligible to vote in
+ the members of another group, previously created, and named My Known Supporters
- voters in my Don't Call list.
As you can see, voting history has been used to partly define the group above. To learn more about creating complex Groups click here. To learn more about creating Groups, in general, click here.
There are others ways to utilize the Voting History data, such as, on walking lists, during analysis, or in Form Letters.
Voting History data is very interesting and with MrDistrict you can actually use it to increase your effectiveness.
|